Frederic, this is great stuff. It takes great courage to stand up for what's right when others don't. In an age when we hear so many talking about "purpose-driven marketing" or "purpose-driven brands," they ought to ensure that every single action aligns with their purpose, otherwise it's completely inauthentic.
Frederic, this is great stuff. It takes great courage to stand up for what's right when others don't. In an age when we hear so many talking about "purpose-driven marketing" or "purpose-driven brands," they ought to ensure that every single action aligns with their purpose, otherwise it's completely inauthentic.
In other words, authenticity takes courage.
https://www.timelesstimely.com/p/authenticity-takes-courage